Skittles is Getting Slammed on Social Media for Virtue- Signaling Black Trans Lives Matter Packaging

Why can’t they simply sell candy and stop pandering to the woke left?

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A serving of Skittles candy (1.4 oz.) contains 160 calories, including 30g of sugar. Carbohydrates, which account for 37 grams of Skittles calorie count, make up 140 calories of that serving, or 87.5% of the caloric consumption of Skittles. In other words, from a nutritional standpoint, Skittles are garbage. If you wonder why childhood obesity is a problem in the United States, look no further. 

However, Mars Wrigley, the Skittles manufacturer, has more significant problems on its hands. Flying underneath the radar while we were vomited over by rainbow everything in May, Skittles thought it a wise marketing decision to issue a limited edition packaging of its sugar-laden candies, “Black Trans Lives Matter.” This is the fourth year Mars Wrigley has partnered with GLAAD, the Gay & Lesbian Alliance Against Defamation; however, this was the first time they decided to wade into the divisive subject of the suddenly popular trans movement. 

“This Pride Month, we’re amplifying stories within the LGBTQ+ community for all to discover,” the candy brand posted on its website. “We begin by showcasing the designs of five talented artists on our Skittles Pride Packs, each with their own story to tell.” 

As you might imagine, the reaction to the Skittles campaign on social media is about as expected. They are getting the Bud Light, Target treatment, with many calling for a boycott. Bud Light has lost $390 million in US beer sales since the ill-fated decision to partner with teenage girl wanna-be Dylan Mulvaney during March Madness. The brand continues to bleed revenue with no end in sight. 

The Daily Mail aggregated some social media posts, which were highly critical of Skittles, as expected.  

“More Bud Light moments…will it ever end…?” one person posted on X, formerly known as Twitter. 

“So giving them the Bud Light treatment,” another posted. 

Skittles announced it would donate $1 for every Skittles Pride Pack to GLAAD to support alleged anti-LGBTQ+ discrimination up to $100,000. 

Skittles did not stop at financial support. On its website, the brand also promoted a podcast called “Queery,” which focuses on LGBTQ topics and activism. 

“Stay tuned for a special Pride-themed miniseries of Queery where we dive deeper into queer storytelling and the artists that designed this year’s SKITTLES Pride packs,” the brand announced. 

In 2020, pandering to the Black Lives Matter gang, Skittles scuttled the rainbow on its packaging, opting instead to produce a black and white package “to give the rainbow back” to the LGBTQ community for Pride month.  

Mars Wrigley’s decision to alter its packaging was slammed by conservatives, accusing the brand of targeting children with a pro-trans agenda. The candy is targeted primarily at children and young adults. 

“[Skittles] is trying to turn your kids into BLM & LGBTQ+ activists,” Libs of Tik Tok wrote on X. “Their packaging also features a drag queen. Skittles have gone completely woke.” 

Another wrote, “WTH? Skittles is Now Marketing Woke Idiocy to Children On Their Candy Wrappers! This isn’t an Adult Beverage Like Bud Light They Warned us They Were Coming After Our Kids-Let’s Make Sure They Hear Our Response Loud and Clear On This One Skittles-And Share.” 

Skittles joined another candy company, Hershey, which faced its own backlash earlier this year for pushing radical gender ideology. The brand featured a trans activist named Fae Johnstone as part of its International Women’s Day promotion, branding the chocolate bar Her She. 

In response, Jeremy Boering, Daily Wire co-founder, launched Jeremy’s Chocolate featuring He/Him (with nuts) and She/Her (without nuts) chocolate bars. 

Are you tired of having a good dose of woke mixed in with your news, information, shopping, and sports? Use Align Us and get behind companies whose political philosophy aligns with yours. Our app is available for all mobile devices to help you decide what businesses to support with your hard-earned dollars. 

-Align Us

Have you read this other blog?

It’s time to beat back the DEI, ESG radicals by using their playbook against them.


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