New Business Opens With Controversial Name- WOKE Breakfast and Coffee

A new small town restaurant opens for business but instantly causes community controversy over the name of the business, Woke Breakfast and Coffee. But what were they thinking?

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Coventry, CT: A new restaurant in Coventry, Ct has the town abuzz since they opened their doors to customers. But people aren’t talking about any delicious food or a rare menu item; the talk is over the name of the new restaurant- Woke Breakfast & Coffee.

The highly unusual name is creating a bit of controversy among the small town residents. But it has garnered the attention of local media who aimed at finding out how it all came about.

It seems clear by all accounts that the restaurant ownership chose the name to broadcast their own political beliefs. With a name like “woke”, one would assume that the owners don’t care for conservative customers and want to create a welcoming environment for liberals.

However, that does not appear to be the case.

It has been reported that the new owner, Carmen Quiroga named the restaurant “Woke” as a reference to having coffee and breakfast.

If you’re like most Americans, you are not truly “awake” until you have had your morning coffee.

But the misunderstanding still has some residents up in arms over the name- and rightfully so.

The “woke” term has taken on a new form over the past few years that has many Americans concerned over where the country is headed.


Definition of Woke

According to Merriam-Webster’s dictionary definition of “woke”, it defines it as:

1. Aware of and actively attentive to important societal facts and issues (especially issues of racial and social justice).

2. Politically liberal (as in matters of racial and social justice) especially in a way that is considered unreasonable or extreme.

Residents took to the township Facebook page to voice their dislike for the name and added that many would not go to the establishment because of it and what it represents.

The term “woke” has been attributed to many recent non-traditional activities like child-friendly drag shows, early education involving heavily sexual topics and a reframing of acceptable and unacceptable pronouns like “she” and “they.”

It is believed by local officials that the business will be negatively impacted from the name.

However, if you could overlook the name of the restaurant in search of a meal, you can easily look up the establishment on our Align Us platform. With just a few clicks on your mobile device, you can find out for sure if the business is indeed “woke” or just a poorly chosen name.


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