Get woke, go broke: Disney stock has plummeted 50% in just the past year

Disney decided to throw down with the radical leftists, and it is now costing its bottom line; newest release "Lightyear" with lesbian kiss scene bombs

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ANAHEIM, CA- Sorry, Mickey. Parents apparently care about their children’s welfare more than they care about your newly-found woke ideology. What’s the saying? Get woke, go broke? Welcome to karma, Disney.

The Walt Disney Company, at one time famous for producing family-friendly programming on the one hand, while gouging parents who attend their theme parks on the other, is finding out the hard way that the American people weren’t too keen with the sudden hard left turn made by the House of Mouse.

In about a one-year period, Disney has seen its stock plummet, falling about 50 percent. This as people tire of Disney’s decision to woke-ify its brand, with their latest decision to take a family favorite, Buzz Lightyear, and kick Tim Allen, who has been the longtime voice of Buzz, to the curb, a clearly political move due to Allen’s conservative leanings.

What the leftists at Disney failed to realize was that Tim Allen made Buzz Lightyear.

Then there was the matter of sexualizing an animated classic, deciding to embed a lesbian makeout scene into a children’s film. This was clearly a case of the ruling class at Disney deciding it was more important to show how woke they were than concerning itself with knowing its audience.

The turnout at movie theaters to see Lightyear has been a snooze fest. Simply put, parents don’t bring their children to the movies to be indoctrinated.

Disney has similarly ruined other brands it inherited, such as Star Wars and Marvel, in addition to Pixar which is the company behind the Toy Story franchise. As Red State notes, there have been entire channels on YouTube created which have individually slammed Disney’s mishandling of Star Wars, Marvel and Pixar.

Disney badly anticipated how its typically loyal audience would respond to Disney’s decision to go full woke and the fact that the story writing in their new productions has been an abject failure. As Red State notes, “leftist politics has infected everyone from Disney’s brass to their writing staff.” And their bottom line has suffered.

 

In the case of “Lightyear,” the lesbian kiss (totally unnecessary) was bad enough, however the man who took Allen’s place as the voice of Buzz Lightyear, Chris Evans (whoever he is) referred to those critical of the deviant sexual scene as “idiots.”

The downward fall continued with the introduction of a new show on Disney+, “Ms. Marvel,” which was released with the lowest viewership numbers the Disney streaming service has seen of a program to date, especially compared with other programs.

Disney’s last live-action remake, “Mulan,” was greeted with controversy due to the fact Disney decided to suck up to the Chinese Communist government and the film was recorded in the area of China where Muslim Uyghurs are being held in concentration camps. It was a very bad look for Disney.

By taking sides in Florida’s Parental Right Bill, Disney turned off well over 50% of its potential audience. Disney could have just remained silent, however chose to insert itself in the controversy. An overwhelming majority of American parents don’t support indoctrinating children in radical LGBTQ ideology however Disney decided to draw a line in the sand. Unfortunately for Disney, they’re standing on the wrong side of that line.

People can claim that Disney (in particular “Lightyear”) is suffering due to the current recession (let’s call a spade a spade, we’re in a recession). However the current economic malaise didn’t have a negative effect on two other blockbusters released in the past few weeks, including “Top Gun: Maverick” and “Jurassic Park: Dominion,” both of which had record-setting box offices.

Disney is also a victim of its own success. When Disney’s theme parks were closed due to the pandemic, people were anxious to return to the parks with their families when they reopened. However people are simply unwilling to spend $5,000 for a five day stay at a Disney resort, theme park tickets which are confiscatory in price, and then you have to fly to get there. Especially when Disney’s values don’t meld with that of mainstream America.

For those reasons, a lot of Americans are turning away from Disney and toward more family-friendly choices, where they don’t have to worry about their children being indoctrinated into a lifestyle that parents oppose.

Disney has nobody to blame but themselves for losing half their value in the stock market. If they choose to continue putting woke ideology of an overwhelming minority of their employees before their audience, they will lose a hell of a lot more.

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